Pharma Traceability 2.0: How Non-Cloneable QR Codes Ensure End-to-End Drug Authentication

The pharmaceutical supply chain is a lifeline—but it’s also under constant attack. Counterfeit drugs, which can be ineffective, contaminated, or even lethal, are a global crisis. The industry’s solution has long been traceability, but the rise of sophisticated counterfeiters means simple serialization isn’t enough anymore. Welcome to Pharma